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Sephora — Q3 buyer review

Today · 2:00 PM · You + 3

7 action items 3 risks 5 decisions
TL;DR High confidence

Sephora confirmed the Q3 endcap and asked for revised margin terms. The 120-door expansion holds if the SPF claim files by Jul 1.

Decisions 5

Hold launch pricing; revisit margin at the EOM review

Buyer proposed · Maya agreed

Evidence (4)

Action items 7

Send the revised margin scenario

Owner: Maya Due: Jun 13

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Ulta buyer walkthrough00:03:18

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Co-packer QBR — Q3 serum

Thu, Jun 5 · ready 4 minutes after the call

9 actions4 risks6 decisions3 open questions
TL;DR High confidence

Batch 247 needs a 3% reformulation; Sept 1 holds if stability clears by Jun 20.

TL;DR · 10 sec Exec brief · 1 min Full narrative

Accept the 3% reformulation for batch 247

Evidence (5)

Run accelerated stability testing

Owner: Lab Due: Jun 20
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Spring campaign kickoff

Tue, Jun 10 · brief ready 3 min after the call

TL;DR

Launch moves to Apr 2; budget up 15%.

5 actions2 decisions

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One promise · 3 meetings

Told the distributor pricing holds through Q4

Distributor sync · May 14

Contradiction caught

The Q4 promise won't survive the August cost increase — renegotiate before the next PO.

Risks & Red Flags 4

Single supplier for the hero SKU's pump — any slip hits Sept 1

Mitigation: qualify a second pump supplier this month · Owner: Ops

Time sensitive 5

Sephora counter-offer expires Fri, Jun 13

Early signals 2

A second retailer hinted at the same exclusive window

Ulta retail sync — Jun 4 Start thread

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Traced to 00:12:04
Ask your CoS
Today's focus Overdue stuff ✳︎ Key takeaways Risks mentioned
What did we promise Sephora on margin?
55% on the launch SKU — contingent on a 12-week exclusive. 1
1 Source · Q2 buyer review · 00:12:04 Grounded in audio

“We can do 55% if you give us a 12-week exclusive.”

What's overdue across the brand?

2 actions past due:

Task
Owner
Late
SPF substantiation kickoff
Maya
9d
Backup co-packer shortlist
Ops
2d
@Holiday 2026 launch Ask anything…
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Sephora partnership

Retail

5 meetings · margin, PO timeline, endcap

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6 meetings 2 threads 4 actions 7 signals

What needs attention

Sephora wants revised margin terms by EOM

Q2 buyer review · Jun 3

What moved

Ulta endcap confirmed for Q3

Retail sync · Jun 4

What didn't

SPF substantiation still pending

Formulation review · May 28

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Commission SPF testing

Owner: Maya Due: Fri
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